Patrol Shack

Legacy of environmental stewardship and the spirit of adventure

ABOUT

The Patrol Shack’s roots run deep, informed by early connections to the U.S. Army’s 10th Mountain Division. We uphold the rich heritage of the valiant men and women of the country’s first mountain warfare unit, the only unit of its size to specialize in mountainous arctic conditions. It’s from these men and women that the outdoor industry as we know it was born and whose legacy continues to inspire us.

CHALLENGE

Lack of sufficient visual communication, weak differentiation from other branches of Ski Patrols.

DELIVERABLES

Brand and Social Media Strategy / Brand Identity / Print Collateral & Signage / Social Media Content

10TH MOUNTAIN DIVISION

The Patrol Shack’s roots run deep, informed by early connections to the U.S. Army’s 10th Mountain Division. We uphold the rich heritage of the valiant men and women of the country’s first mountain warfare unit, the only unit of its size to specialize in mountainous arctic conditions. It’s from these men and women that the outdoor industry as we know it was born and whose legacy continues to inspire us.

Ski patrollers are the hard-working women and men behind the scenes at Colorado’s renowned mountain resorts. We are the powder smashers and party crashers. On the mountains before first light, we ensure the safety of the thousands of guests that visit the slopes each year. Patrol Shack found its beginnings as an idea, a vision birthed by founders John Cameron and Eric Miller as they sat in a patrol outpost high on the Continental Divide. Ultimately, they wanted to create a home for the epic stories that are passed down through patrol lore on mountains across Colorado.

BRANDMARK

The Patrol Shack logo, like its guiding mission, was designed to transcend time and space, to connect the past with the present and build a bridge for future generations. Designed as a wordmark with a custom typeface that blends classic Bavarian and traditional ale typefaces, the logo is unique yet traditional, adaptable to the modern demands of print + digital mediums.

MISSION

Patrol Shack seeks to pass on the legacy of environmental stewardship and the spirit of adventure to the next generation of outdoor enthusiasts. We represent those dedicated to working, living and embodying the mountain lifestyle.

The Patrol Shack Avy dogs are the unsung heroes of the outdoor lifestyle. We honor their unique contribution and the foundational and invaluable part they play not only as man’s best friend but as our constant saviors and companions.

GRAPHIC ELEMENTS

The Patrol Shack brand includes 5 Dog heroes that have a series of configurations. They each possess four original positions yet may be modified to meet the needs of the brand and graphics being created.

The additional elements are designed to add fun and playfulness to the Patrol Shack brand. They may be combined to create scene as well as with words, quotes, and other images.

Project Gallery

No items found.