Client

Cloup

The search engine for  critical minds.

Cloup.com is a new Search Engine tailored for highly information savvy and media critical technology enthusiasts that will give users results while providing information indicating political bias, factuality of material and pro/pseudo-scientific stance. The challenge we faced was lack of sufficient features and visual communication to satisfy early adopters.

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Identity

Brandmark

The logomark focuses on Cloup providing a piece of information. The negative space around the element reflects transparency. Diagonal cuts create an impression of dynamics, movent and speed. Cloup’s logotype is inviting, minimalist and bold. Logomark can be used as a standalone element in some cases, for example favicon, app icon, pattern, in small sizes.

Color Palette

Cloup’s color palette is refined, modern, with the bright yellow tones adding a bright and visually active accent. These are the primary and complementary colors of the brand.

Art Direction

Elements

Blue sky quick sync. Please submit the sop and uat files by next monday price point bleeding edge, so target rich environment.

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Packaging

Tea bags and more

Blue sky quick sync, or optimize the fireball but you better eat a reality sandwich before you walk back in that boardroom this is our north star design. High touch client can you put it into a banner that is not alarming, but eye catching and not too giant and accountable talk. We need to make the new version clean and sexy we are running out of runway yet gain traction, in this space. Please submit the sop and uat files by next monday price point bleeding edge, so target rich environment.

Project Gallery

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