Cloup.com is a new Search Engine tailored for highly information savvy and media critical technology enthusiasts that will give users results while providing information indicating political bias, factuality of material and pro/pseudo-scientific stance.
Lack of sufficient features and visual communication to satisfy early adopters.
BRAND IDENTITY DESIGN
CREATIVE & ART DIRECTION
The logomark focuses on Cloup providing a piece of information. The negative space around the element reflects transparency. Diagonal cuts create an impression of dynamics, movent and speed.
Cloup’s logotype is inviting, minimalist and bold. Logomark can be used as a standalone element in some cases, for example favicon, app icon, pattern, in small sizes.
Cloup’s color palette is refined, modern, with the bright yellow tones adding a bright and visually active accent. These are the primary and complementary colors of the brand.